Is social networking a big headache or a huge help for the HR function? It can be both. With an understanding of HR’s roles and responsibilities where this "here to stay" technology is concerned, HR has an opportunity to embrace social networking as a recruiting and employment branding tool to recruit candidates and build a pipeline of future candidates who already know about and are connected to your company.

Social networking is mistakenly assumed to be a time-wasting trend but studies and literature indicates otherwise. HR can be proactive and strategic by helping the company embrace social networking as a business building and visibility tool.

- Participants will be able to define what social networking is and is not in context to the business environment.

- A definition and overview of some of social networking channels will be presented.

- HR professionals will tie social networking to employment branding and recruiting through a 5-step process.

- A review of the key elements of a social networking policy will be presented.

THIS PROGRAM HAS BEEN APPROVED FOR 1.0 HRCI CREDITS (general) 

About the Speaker:

Sharon DeLay, SPHR, CPCC, CPRW, is a career and human resource specialist, combining her experience as a hiring manager, HR professional and career transition expert into BoldlyGO Career and Human Resource Management, a company dedicated to bringing together people and opportunities to create a forward-thinking workforce. She recently released Career Boot Camp: A self-directed guide through career transition, to help individuals and small businesses with career transition and outplacement needs.She is currently co-authoring E-cruiting: Using social networking to build your recruiting muscle, not bust your recruiting budget, due January 2010. Sharon is a member of the Society for Human Resource Management (SHRM) and the Human Resource Association of Central Ohio (HRACO), the International Coach Federation (ICF) and Central Ohio Coaches, the National Association of Women Business Owners Columbus (NAWBO), and sits on the Ohio Women’s Business Advisory Roundtable Technology Committee. In 2009 she toured several Chambers of Commerce to speak about social media marketing and small businesses on behalf of Muskingum University and Ohio Tech Growth. She has been regularly published in Job News and on CollegeRecruiter.com, as well as interviewed on WDEM-TV, Social Media TV, and by QFM-96 regarding career and social media advice. In addition to her career and human resources credentials noted above, Sharon holds an MBA and Bachelor of Science degrees in Human Resource Management, Education, and Communications. She received her DiSC certification in 2007 from Inscape Publishing.