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Defining and Communicating Your Personal Brand to Help Your Career & Your Organization Grow Workshop
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Defining and Communicating Your Personal Brand to Help Your Career & Your Organization Grow Workshop

When: 8/13/2019
1:45 PM to 3:45 PM
Where: The Boat House at Confluence Park
679 West Spring Street
Columbus, Ohio  43215
United States
Presenter: Jennifer McClure, Unbridled Talent
Contact: Chapter Management Professional

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The concept of personal branding may seem like a catchphrase being thrown around by authors and self help gurus; however, the concept isn't new. You already have a personal brand - whether you know it or not. 
Your personal brand is more than your reputation. It's a value proposition that helps companies evaluate whether or not to recruit, hire, develop and retain you - and also whether or not people want to work with you, or at your company.
Your personal brand is an important aspect of your career, and impacts everything from future career aspirations to your existing compensation opportunities. Once you understand what drives you, as well as the qualities and skill - sets that are unique to you, you can effectively manage your brand and communicate your best attributes to the constituencies that matter.


Learning Objectives:
Understand what is included in your personal brand, what isn't, and why it matters.
Discover how personal branding relates to managing and growing your career.
Create your own personal brand statement, and understand how to use it.
Incorporate your "whole self" into your personal brand to create personal and professional opportunities.
Develop an Action Plan for effectively communicating and promoting your personal brand.



Jennifer McClure is an entrepreneur, keynote speaker, leadership success coach, and former HR executive who works with business leaders to build their influence, think strategically, and create maximum positive impact at work and in life. 
As a top-rated international speaker and CEO of Unbridled Talent, Jennifer is recognized as an influencer and expert on strategic leadership and innovative people strategies, and she’s delivered programs to over 50,000 people around the world. 
As host of the popular weekly podcast – Impact Makers with Jennifer McClure – she shares conversations with practitioners, entrepreneurs, authors and speakers who are changing the world, as well as tools, tips, resources and information to help leaders build careers that they love, and lives that matter. 
Jennifer is also the Chief Excitement Officer of DisruptHR, a global community designed to energize, inform and empower business leaders who are interested in disruptive ideas and moving the collective thinking forward when it comes to talent in the workplace. 




$50 for Members
$80 for Guests
$30 for Student Members

HRACO is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP.



This program has been submitted recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute.





Returned Check Fee
The return of a check (electronic or paper) issued to Human Resources Association of Central Ohio (HRACO) may result in a returned check fee of $30 or 10% of the check amount, whichever is greater.  In those instances where a check is returned for non-sufficient funds, we will contact the individuals who registered for the event to secure the registration or event fee and the returned check fee. The registrant will be prevented from attending any future events in the organization until the payment and resulting fee(s) are resolved. HRACO reserves the right to recover any fees through the guidelines of the Ohio Revised Code, if necessary.
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